Facebook advertisement is one of the most popular, On average, they spent $3.42 per conversion. $form.find('[name="' + field_name + '"]').val(window._src[field_name]).change() to avoid wasting precious money and time to gain more sales. Read how social media increase sales here. Facebook Ads Work An eMarketer survey found that 96% of social media marketers consider Facebook the best social... 3. According to the latest figures released this last quarter of 2019, it has been announced that Facebook has again achieved another milestone. The targeting options are more precise than the rest. All the best. 80% of all Internet users use Facebook. We definitely understand. css: "", 1. No one can deny the fact that Facebook has the most significant user base than any other platform in this world. This is because most users prefer watching videos to reading content. Remarketing allows you to advertise to recent website visitors. Well, we’re here to give you the best insight. On-point post explaining the importance of Facebook ads. In this post I want to give you five good reasons why the vast majority of businesses absolutely must be advertising on Facebook. But I checked it out and I loved what I found. By increasing the visibility of an event using a Facebook ad, it shows up in users’ newsfeeds. 50% of all Internet users are mobile. You can advertise to people by age, interests, behavior, and location. From acquiring new customers to building better brand awareness, Facebook ads help many small businesses grow online today! Your email address will not be published. If you have a limited social media budget, no need to worry because Facebook advertising is budget-friendly. 80% of all Internet users use... 2. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision. This giant social media network has now over 2.7 billion monthly users. You can double, triple, or quadruple your business growth with Facebook advertising. Paying for reach can complement your organic strategy, especially when you pay to boost posts. You are making it easier for them by not using Facebook advertising to reach your audience. However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook. This can be effective when users needs more information before they are willing to make a decision. It’s a Pay-to-Play Platform. It is a key way to share content, build links, and drive engagement. Yes, that’s more than a billion potential audience and buyers for your business. var field_name = $f.getAttribute('name'); The more times they interact with your business, the more likely they will convert. Are you currently advertising on Facebook? Reach out to future customers and fans. Step forward Facebook advertising. Kelly is currently the VP of Marketing for Boostability, a company dedicated to helping small businesses grow online. Top 26 Benefits of Facebook Advertising: How Facebook Ads Help! detail: 'source_detail__c', The days of organic Facebook marketing are over. $form.find('[name=website_url__c]').val(window.location.href).change() Attribution is the number of times your audience sees your brand. In addition, Facebook ads play a role in your overall digital marketing by increasing awareness for your brand, attracting leads, and sometimes even converting users into customers. An eMarketer survey found that 96% of social media marketers consider Facebook the best social media platform for ROI. While you can increase your website traffic through multiple sources. Mobile is the future of online. Your audience. source: 'leadsource', Search engines rely on social signals to rank websites. This means that you can easily target the audiences you want your ads to reach. // key = source variable On average, they spent $3.42 per conversion. We all know how important LinkedIn is … Engagement is important because it signifies a stronger connection with your target audience. Leave your thoughts in the comments. The more engaged your audience is, the stronger your connection is with them. Another targeting option is to use lookalike audiences. No one would have guessed in 2004 that Facebook would become what it is today. For instance, ads give you the ideal opportunity to target specific users who will find a particular post hyper-relevant. var fieldMap = { And do you know what’s more interesting than these numbers? 11 Benefits of Facebook Ads 1. hbspt.forms.create({ Therefore, it is more cost-effective to hire a professional agency than to hire an employee. // a few manual entries Reason #1. It drives immediate results. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily. As long as your ads are relevant, your ads will likely perform efficiently with Facebook advertising. Mark our words: You won’t find these analytics elsewhere. // try to populate by looping through hidden fields and getting the exact same data from the source Do you still have questions before you dive into a full-blown Facebook advertising campaign? Why Advertise on Facebook? You have probably noticed that the majority of posts on your Facebook newsfeed are videos. You can look at your campaign in real-time. A website theme that matches your restaurant’s style, 10. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience. This is so true, this information helps a lot. Learn more about social media SEO here. You could easily waste thousands of dollars and not see any return on your investment. ©2021 Disruptive Advertising. You set your budget from the... 2. Personally I find FB ads more expensive than Google. Yet another way to reach the right users is through retargeting. Only when you have a Facebook page you will be able to advertise to the fullest capabilities offered by the platform. A final option is to promote an event. onFormReady: function($form, ctx) { Why is Facebook so good for advertising? Many of our clients who are running Facebook ads see higher in-store traffic after working with us. The results are measurable. Facebook Ads. If your ads are reaching the right people, they will likely share it with a friend. These ads are located in two different part of the site. Here are five reasons why you should be advertising on Facebook: 1. Facebook advertising is a must if your business plans to adopt a social strategy. More than 2 billion users have an account and 1.55 billion access the platform every month. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. You can run a website click campaign to target your audience and send them to your website. If you’re already convinced that you need Facebook advertising for your business, then call us today. Once these users have liked your page, they’ll find all this content organically. Creating and managing adverts is all done on the Facebook Ad Manager. You can literally spend $5 and reach 1,000 people. When you advertise on Facebook, you'll have the option to run ads that include creative such as videos, images, slideshows, carousels, collections or canvases. Facebook is the most cost-effective advertising investment any business can make. Looks good right? LYFE Marketing, Copyright All Rights Reserved © 2021, Your customers spend most of their time on Facebook, Your competitors are using Facebook advertising, Can give you an edge on larger businesses, More effective than organic (organic Facebook is almost dead), Most cost-effective advertising investment you can make. Here is a look at some of them: Advertising on Facebook is easy. You can also direct traffic to an external form on your website to build your email list. if(window._src && window._da) { This is most effective when you think carefully about which posts you will turn into ads. For instance, Facebook ads use a pay-per-click model, just like the majority of online ads, but pay per impression, pay per like, or pay per action are also options. However, despite the process being simple, it is highly-customizable. You set your budget from the start, and Facebook stops showing your ad when you hit this amount. Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Online ordering (or at least online reservations), 6. 3. Facebook advertising builds engagement with your target audience. This follows the same mantra that Facebook enforces with some of their other prohibited products – they’re ultimately trying to look after the health of their users. You don’t have to worry about large competitors driving up the cost of advertising as you would with Google AdWords. Facebook’s ad feedback tool. A major benefit of Facebook advertising is its ability to reach your exact audience. This will allow you to advertise directly to the audience that is most likely to buy from you. When we talk about traditional media vs social media advertising, another major benefit of Facebook ads is that it is one of the cheapest forms of advertising. Facebook also put out some guidelines on what to look for when you’re deciding which ads you can confidently click through to make a … Thanks for writing and sharing this. I wish and hope it reaches many business owners as possible so that they realize the importance of Facebook ads. These advantages combined with a great strategy is why Facebook ads work for so many types of businesses. You can set a daily or lifetime budget. If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign today. The more connected they are to your business, the more likely they will convert. 80% of all Internet users use Facebook. In creating Facebook ads for your business, you will need to choose the group of people that you want to target with your ads based on their ages, gender, interests, professions, etc. lp: 'landing_page__c', It’s versatile. In fact, there are 11 types of ads you can choose from: Video Ads: recommended videos up to 15 seconds with subtitles. Good brief about facebook thanks and regards Zia_A. Contact us today to discuss your advertising needs. If they choose to attend, your event will appear to their friends organically. It is cheaper than almost every alternative source of advertising. 10 Reasons Why Facebook Is The Best Platform To Promote Your Business 1. To be successful, you will have to use Facebook advertising. Social media should be part of any business’s digital marketing strategy. We are so hpapy to hear that this blog post was helpful to you! Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too. Yeah, that was my reaction when I was told you can get paid good money to use Note: As of Jan 2020, the below method to block ads on Facebook is not working anymore.It is better to leave the default settings as it is. In order to track conversions, you will need to install conversion or. You can choose from a variety of ad formats, delivery, and bidding options. If you are posting content, you will likely use promoted posts to reach more people. Why Advertise on Facebook Anyone can advertise. } Feel free to leave your questions in the comments below and one of our Facebook ad specialists will answer them for you! Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. This is not possible with other forms of advertising. Links to your social media profiles and review sites, 12. The following two tabs change content below. 1 – Spend As Little As £1 A Day And Still Get Results. Even 65% of adults over the age of 65 use Facebook. This is an advertising tactic called remarketing. Of course, the goal of an ad strategy should never be to simply gain more likes for your page. And, they use it every day. Facebook advertising can also drive offline sales. Facebook advertising is a type of online advertising that allows businesses to advertise their products and services directly on Facebook’s website. Your customers spend most of their time on Facebook Let’s start with the facts. The second advertising location … The message is beginning to filter through: Facebook ads are necessary. Have you ever visited a website and saw their Facebook ad shortly after? And frankly, you are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising. … Investing in social media management can also dramatically increase your engagement. You can use Facebook advertising to expose your blog to the masses and generate instant traffic. The unfortunate part is that it is not easy to increase sales through Facebook advertising. It has an Ad Manager where typical brands can advertise their ads on Facebook posts.. It is likely that a percentage of these users will share the post, meaning your content will become visible to more users without you needing to pay for reach. The platform allows you to specify criteria like age, gender, location, job title, industry, marital status, and interests. } Why Advertise on Facebook: A WordStream Case Study. What makes Facebook ads really effective is the level of audience targeting, the number of users on the platform, and the level of analytics and insights. When you take a look at Facebook Ads Guide you can notice that there are many different types of ads available on Facebook. Many fake ads have put the credibility of small businesses using Facebook ads to question. However, if you target relevant demographics, you will receive likes from users who will continue to engage with your posts. . Facebook allows you to create video ads to grab more attention. Yes, it is undoubtedly worth it to advertise on Facebook and here are 5 reasons why: 1. Over 84% of Facebook users access Facebook from a mobile device. Rather than a limitation, this can be an opportunity. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising. 25 Signs That it is Time to Redesign Your Website, 13 Must-have Features of Websites for Restaurants, 4. If you believe in the benefits of Facebook advertising, then start investing in a professional. Facebook. However, you are missing out on the full potential of social media if you are only using it for organic traffic. With more than 2.2 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives. There are several reasons Facebook is so popular as an advertising platform. You can increase your touchpoints with your audience, ramp up awareness, and attribute to conversions in the future. The higher your budget, the more users you will reach. Facebook Ads Are Affordable Advertising on Facebook can cost however much you want. All Rights Reserved. And, the numbers will speak for themselves. cssClass: "d-hubspot-form", The precision and cost-effectiveness of Facebook advertising make it more beneficial than other sources. Facebook Advertising is Highly Effective. But that’s just the start of what Facebook ads help do for companies online. // fieldMap will map the source data to the fields Facebook advertising will help you test the market, at your own pace. Nonetheless, many people doubt the effects of Facebook advertising. $form.find('[name=google_analytics_user_id__c]').val(_da.cookieRead('_ga')).change() } Not only do the people you want to target have accounts on Facebook, they spend an average of 40 minutes per day on the platform. And, if you are unhappy with the results, you can make adjustments to your campaign immediately. You can start reaching thousands of people today. Many of these are about social ROI — or how users reacted to your ads. Facebook advertising will boost your website traffic. Most types of digital ads have a CTA button that leads to a landing page on the business’s website. Most business owners have given up lamenting the loss of organic reach and have accepted the fact that they are the new reality. It takes time and experience. Facebook advertising can be the backdoor you use to crush the larger competition. You also have the option to filter by connections (for instance, friends of users who already like your page) and behavior, which includes recent purchases and life events. Regardless of who your customers are, they are using Facebook. Organic reach is at an all time low. Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. This is across the board for both B2C and B2B companies. Read how, Because of this, we strongly recommend investing in a. or hire a Facebook advertising specialist. Facebook is by far the most popular place for social media marketing. You can pick the creative that works best for your brand and audience. If you underspend, you may not get enough exposure to actually spend. Facebook advertising can drive repeat business from customers who have purchased from you in the past. And, you can use Facebook advertising to bridge the connection between your blog and traffic. This activity includes shares, likes, and comments on your posts. The first advertising location is on the right hand side of the site. So, is it worth to advertise on Facebook? If not, then keep reading, and surely, you’ll realize the benefits Facebook advertising can have for your business. With Facebook ads, you can send users to your website, but you also have other options. 10 Reasons Why You Should Be Advertising on Facebook 1. // mapping Your audience is on Facebook. You don’t have to be an expert to start advertising on Facebook. trust me, you would like what you find. Social ads allow you to reach even more of your audience, often at a low cost. A blog moves nowhere without traffic. One of the unique things about Facebook is that apart from creating your profile on it, you can also use that profile to create your own page. gclid: 'gclid', It’s the fact that half of these users log in with their mobile phones. For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. If you are following the trends of advertising, Facebook advertising will not fail you. Facebook advertising will significantly build your brand awareness. You can easily increase or decrease it at any time. stk: 'source_stacking__c' Facebook knows its News Feed space is … for(var f in fieldMap) { Facebook advertising is not a myth. Your email address will not be published. Facebook advertising can fuel your email marketing efforts. If you know how to use Facebook then you can generate a serious income doing this, too. Advertising on Facebook is an essential way to expand your reach on the social platform. Like most ads on other social media platforms, Facebook ads help. if(_da.cookieRead('_ga')) { Facebook advertising can help you expand into new markets. Why You Should Use Facebook Ads? Below is a screenshot of a business that spent $519.87 in Facebook ads and generated $1,557.50 in sales. The Facebook Advertising Platform Offers Robust Analytics. These ads are separate from the social content, making them easily identified as advertisements. Facebook advertising can empower your business, and once you have found the right type of campaign for your business, you can unleash that power to … Use a Facebook advertising agency to avoid wasting precious money and time to gain more sales. Save my name, email, and website in this browser for the next time I comment. As they are already familiar with your business, they are more likely to download premium content, start a free trial, or make a purchase. This activity includes shares, likes, and comments on your posts. You will be able to see how many impressions, clicks, and conversions you are receiving. He is a champion for small businesses and prides himself in helping them compete and thrive in a digital world. Now, this can make measuring the success of your ads more complicated. Facebook and Instagram ads are necessary if you're serious about social. However, both the risks and returns must be considered evenly. This is a trend that is not going to change any time soon as we continue … Once you click Facebook Ad and follow up, you are letting the social media giant earn some revenue.. The minimum spend on Facebook advertising in the UK is just £1 a day (although it’s even less in the US, as only $1 a day). You will have to bite the bullet and take the loss. portalId: "7676851", 5 Reasons You Should Be Advertising on Facebook #1: Your Audience Is On Facebook Facebook has a user base larger than the population of China! organic, content on Facebook does not get you very far. With over 2.07 billion monthly active Facebook users, Facebook is the largest... 2. Even if you are building a community of followers, you will likely have to use Facebook advertising to grow your community. Facebook makes it easy to create an ad, taking you through steps where you select the type of ad, define your audience, and set your budget and timeframe. It is a great way to make people aware of what you have to offer. Engagement consists of the likes, comments, and interactions on your advertisements. Facebook advertising is fast. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing. It actually drives revenue, sales, and leads. This is a huge benefit that can dramatically boost your conversions. If your customers spend most of their time on social media, you need to make sure you are using it to grow your business. Beyond Facebook’s targeting and testing capabilities, one major reason to pay for ads is that there’s not really another way to reach your Facebook followers. Facebook advertising will increase your customer attribution. Is Facebook a better platform to advertise online than Instagram? Whilst you can’t promote tobacco products for monetary gain, you can use Facebook ads to promote resources that are aimed at getting over a smoking addiction. Why Facebook Ads Are Still Necessary In 2020. }) So on a CAC level, Google works out better. Facebook is simply too big to ignore. How is it going? In conclusion, Facebook is a great option for advertising your brand’s offerings. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in. Not because of the CPCs, but because even though they have relatively lower CPC, the conversion rate is lower too. Thanks. if(window._src[field_name]) { PPC Management Site Testing Analytics Consulting, (877) 956-7510384 S 400 W #200 Lindon, Utah, 84042. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution. Facebook Organic Reach Is Pretty Much Dead If you are not using online advertising to grow your business, you will not have a business soon. In order to track conversions, you will need to install conversion or Facebook ads pixel on your website to track the activity. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason. Although statistics like those above are very interesting, and make a powerful case for incorporating Facebook into your wider digital strategy, one of the drawbacks of this data is that it’s pretty far removed from the actual ads and campaigns that generate these figures. Facebook advertising will help you increase your touchpoints with your audience and leads to more conversions in the future. Create an Ad. As people engage with your brand, an indirect connection is being developed. This list of Facebook benefits will blow your mind. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising. Your competitors are using Facebook advertising to grow their business. Posting unpaid, a.k.a. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings. Facebook advertising is real-time. This enables you to target users who previously visited your website, used your mobile app, or gave you their email address. Do Facebook Ads Work? thanks to this website i have gotten a nice information today, and if you are still looking forward to more nice content then check out this link. What were your results? The social aspect of Facebook advertising makes it better than any other form of advertising that exists. if(window._src[f]) { In all honesty, there are tons of Facebook benefits your business can reap using Facebook advertising.
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